Throughout February, numerous updates emerged from the HR world, both in Indonesia and globally. From new worker trends to strategic moves by major companies in facing business challenges, here is the complete summary:
1. The #KaburAjaDulu Phenomenon in the Workplace: The Sudden Resignation Trend Among Workers
Recently, the #KaburAjaDulu (Just Leave First) trend has gained popularity among professionals dissatisfied with their working conditions. This dissatisfaction can stem from various factors, such as limited career development opportunities, poor work-life balance, or an unsupportive work environment.
Several factors drive this trend, including excessive workloads, unsupportive workplaces, and a lack of career growth opportunities. However, impulsive decisions like these can pose long-term career risks, especially when made without careful planning.
For companies, this trend presents new challenges in retaining talent. HRnetRimbun, as a leading headhunter company in Indonesia, understands the importance of balancing business needs with employee well-being. To address these challenges, companies can foster an open communication culture, provide employee wellness programs, and offer clear career development pathways.
For employees considering resignation, it is advisable to objectively evaluate the causes of dissatisfaction and explore internal solutions first. Speaking with a supervisor or HR about the issues faced can be a productive first step before deciding to leave. With a well-planned strategy, career transitions will be smoother and reduce the risk of future regrets.
2. Elon Musk Loses IDR 852 Trillion Due to Tesla Stock Decline

Policies such as the threat of mass layoffs and pressure to dismiss judges have sparked protests and boycotts against Tesla dealerships in the United States. Meanwhile, Tesla’s sales in Europe fell by 45% in January compared to the previous year, while demand for electric vehicles from other manufacturers increased.
One of Tesla’s biggest competitors today is BYD, a Chinese electric vehicle manufacturer offering more affordable products. BYD’s competitive edge in production costs and aggressive marketing strategies presents a significant challenge for Tesla in maintaining its market share.
Despite the substantial losses, Musk remains optimistic about Tesla’s future. The company continues to invest in innovation, including the development of humanoid robots and autonomous vehicle technology.
3. Starbucks Announces Layoffs of 1,100 Employees Amid Sales Decline
Niccol, who has served as CEO since last year, took over leadership when the company’s stock had already fallen 40% from its 2021 peak due to weakening demand in the United States and China. Despite this, Niccol emphasized that the company will continue hiring for priority positions under a new support structure and assured that these layoffs will not affect store operations teams or investments in operating hours.
In 2024, Starbucks reported having approximately 211,000 employees in the United States and around 150,000 employees worldwide. Jim Sanderson, an analyst from NorthCoast Research, stated that compared to the last major layoffs in 2018, this round is quite significant. However, it is crucial to understand which divisions or segments will be affected and how this aligns with Starbucks’ long-term recovery strategy.
Read more: Executive Search: How to Find the Right Leader?
4. PT Astra International Opens Job Vacancies and Internship Program
Amid the wave of layoffs in several sectors, PT Astra International is actively opening various job vacancies for strategic positions. The company is seeking talent in technology fields, such as Fullstack Developer and Machine Learning Engineer, as well as in marketing roles like Promotion – Marketing Supervisor.
In addition to permanent job openings, Astra also offers an internship program through the Astra Internship Fair. This program provides students and recent graduates with hands-on work experience at one of Indonesia’s largest companies.
For interested candidates, this opportunity not only offers professional experience but also paves the way for long-term careers at a multinational company. The application deadline is not specified, so applicants are encouraged to visit the official website at career.astra.co.id for detailed information and the registration process.
Conclusion
Developments in the HR world throughout February highlight how dynamic today’s employment landscape is. The sudden resignation trend in Indonesia serves as a reminder for companies to prioritize building a healthy work culture and supporting employee well-being.
As part of the headhunting industry, HRnetRimbun is committed to helping companies navigate these challenges by providing strategic recruitment solutions and supporting professional career development across various sectors. Contact us to support your company’s growth.