The Ministry of Manpower reported that throughout 2025, sales and marketing roles dominate the demand in Indonesia’s labor market. With a total of 72,511 job openings, this profession ranks at the top due to its crucial role in driving business growth across various sectors through effective marketing and sales strategies.
In addition, several other positions also show high demand, including production operators, finance and accounting staff, and office administration staff.
A new trend is also emerging with the rising demand for live streaming hosts. This role ranks seventh among the most in-demand jobs, with over 10,000 openings throughout the year. This phenomenon is closely tied to the rapid growth of the digital economy and the increasing use of live e-commerce as a marketing strategy.
Labor demand is also increasing in fields related to digital transformation and finance, such as content creators and front-end developers. From January to August 2025, thousands of vacancies were recorded in these areas, reflecting the diversification of workforce needs as industries continue to evolve.
To remain relevant and competitive, workers must adapt their skills to meet the changing demands of the market.
Here are the top job positions with the highest demand in 2025 according to the Ministry of Manpower:
- Sales and Marketing: 72,511 openings
- Production Operator: 38,565 openings
- Finance & Accounting Staff: 26,526 openings
- Office Administration Staff: 25,962 openings
- Sewing Machine Operator: 24,838 openings
- Store Crew: 12,463 openings
- Live Streaming Host: over 10,000 openings.
